Tag Archives: book promotion

There’s a lot of discussion on the Interwebs about the utility of professional editing for indie and self-published authors. I don’t think anyone would argue that such editing is essential for turning out a top-quality novel that rivals the production standards of traditional publishing houses. The main issue for indie authors is the not-insignificant cost of editing. I’ve paid for two rounds of pro-editing so far with “American Terrorist”, my latest thriller novel, and I also have proof-readers standing by.

But what’s all this talk I’ve been hearing lately about BETA readers, and what is it exactly? Really, it’s the same as beta testing new software or web services. You sign up and check it out to see how and if it works for you. You note bugs and send feedback about how awesome or terrible it is. Then the creator fine-tunes the product and fixes the bugs and releases the finished product into the world.

I first learned of this concept from Guy Kawasaki in his APE book (Author, Publisher, Entrepreneur). He released his beta book to thousands of beta readers and he says the feedback he received was invaluable.

I saw the concept expressed a bit differently by Joanna Penn in her ebook “How To Market A Book.” She advocates releasing a beta version of your book to a few hand-picked readers that you trust.

The result is the same. You get feedback and so you get a better book. Personally, I think it’s an incredibly helpful part of your editing strategy, but I agree with the pros who say only release your beta version in its near-finished state.

As it turns out, I happen to be releasing “American Terrorist”, my new thriller novel, TODAY to beta readers. So if you want to help a fellow author create a more perfect novel, sign up at this link for your free BETA copy: http://eepurl.com/AqAQ1

Find Jeffrey Poston on Twitter: @jeffposton or Google Plus: +Jeffrey Poston or www.facebook.com/JeffreyPostonBooks

warriors_hi-resAs an author of Historical Westerns it’s easy for me to exploit my uniqueness. I know, a black guy who writes Westerns… crazy, huh? What can I say… my childhood hero was Clint Eastwood. I loved Westerns so that’s what I wrote.

I published a paperback, a hardcover, and two audiobooks. I actually have the distinction of being the only black author ever to have a Western published in hardcover by a major New York publisher with THE main character being black. But when I sent my books out to be reviewed and to get promo blurbs, I actually had “established” big-name Western authors tell me a book about a black outlaw cowboy was not realistic. They told me not to put my picture on the back cover because… well, you know. But that was 20 years ago.

Then a curious thing happened to me. I went to my first booksigning at a Western book expo. There we were, all 50 authors. 49 of them were guys in cowboy boots and hats. And then there was me.

The black guy who writes Westerns

I was an anomaly, a curiosity. Everybody came over to see who I was. And they all bought my book! The other authors sold maybe 10 books and I sold a TON. The same thing happened at almost every booksigning I went to. I was a rock star. I was different, and I discovered that readers want something different. Not VERY different, but kinda different. A little bit different.

My westerns are just like those of every other Western author. My thrillers are just like those of every other thriller author. My characters – heroes and villains and sidekicks alike – look just like all the other authors’ characters, except maybe just a tad more diverse.

What’s different about my books is ME and I’ve learned to use my uniqueness as a marketing tool. People remember me as the black guy who writes Westerns (and high-octane thrillers, too).

You, too, have something unique about you. Discover what that quality is and exploit it. Use it as your marketing angle so you’ll stand out among your author peers. Use it to find readers who want something just a little bit different from mainstream.

Want high-octane adventure with an edge? Get the FREE pre-release ebook “American Terrorist” (coming Dec 2013) at www.JeffreyPoston.com or find Jeffrey Poston on Twitter: @jeffposton or Google Plus: +Jeffrey Poston or www.facebook.com/JeffreyPostonBooks

American_TerroristThey said be active on social media, so I did that. They said share useful content, so I did that. They said “engage but don’t pitch” so I did that.

But then something spectacular happened that completely changed my writing and marketing efforts. There’s a ton of useful blog articles on writing and marketing and book promotion, and I realized that I was actually reposting articles that were helpful to ME. I figured if it was helpful for me, then it might be helpful for other writers or published authors, too.

But all that knowledge isn’t helpful to me right now. And it’s almost impossible to download stuff or take notes or visit websites and keep all that knowledge organized for whenever I might need it later.

Then I discovered that by simply posting a blog article or useful website to Google Plus or Twitter, that post will always be on my “stream.” But blog writers are notorious for using witty but often useless titles for their articles.

The trick, then, is to assign useful hashtags to each article I repost so I can find it later. This way I don’t have to remember who wrote the article or what the title was. I can simply search my posts by hashtag whenever I need a particular topic. For example, #amwritingfiction is great while I’m in the writing phase, but #bookpromotion is more appropriate when I enter the marketing and promotion phase, even if I don’t need that information right now.

Using appropriate hashtags is a great way to organize the information that YOU will need now or later, but there’s also a side benefit. People out in the social universe will begin to associate you with the hashtags they’re searching for, and as you continue to repost useful content your number of Followers will begin to explode.

If you agree with this… FOLLOW me 🙂

Want high-octane adventure with an edge? Get the FREE pre-release ebook “American Terrorist” (coming Dec 2013) at www.JeffreyPoston.com or find Jeffrey Poston on Twitter: @jeffposton or Google Plus: +Jeffrey Poston or www.facebook.com/JeffreyPostonBooks