warriors_hi-resAs an author of Historical Westerns it’s easy for me to exploit my uniqueness. I know, a black guy who writes Westerns… crazy, huh? What can I say… my childhood hero was Clint Eastwood. I loved Westerns so that’s what I wrote.

I published a paperback, a hardcover, and two audiobooks. I actually have the distinction of being the only black author ever to have a Western published in hardcover by a major New York publisher with THE main character being black. But when I sent my books out to be reviewed and to get promo blurbs, I actually had “established” big-name Western authors tell me a book about a black outlaw cowboy was not realistic. They told me not to put my picture on the back cover because… well, you know. But that was 20 years ago.

Then a curious thing happened to me. I went to my first booksigning at a Western book expo. There we were, all 50 authors. 49 of them were guys in cowboy boots and hats. And then there was me.

The black guy who writes Westerns

I was an anomaly, a curiosity. Everybody came over to see who I was. And they all bought my book! The other authors sold maybe 10 books and I sold a TON. The same thing happened at almost every booksigning I went to. I was a rock star. I was different, and I discovered that readers want something different. Not VERY different, but kinda different. A little bit different.

My westerns are just like those of every other Western author. My thrillers are just like those of every other thriller author. My characters – heroes and villains and sidekicks alike – look just like all the other authors’ characters, except maybe just a tad more diverse.

What’s different about my books is ME and I’ve learned to use my uniqueness as a marketing tool. People remember me as the black guy who writes Westerns (and high-octane thrillers, too).

You, too, have something unique about you. Discover what that quality is and exploit it. Use it as your marketing angle so you’ll stand out among your author peers. Use it to find readers who want something just a little bit different from mainstream.

Want high-octane adventure with an edge? Get the FREE pre-release ebook “American Terrorist” (coming Dec 2013) at www.JeffreyPoston.com or find Jeffrey Poston on Twitter: @jeffposton or Google Plus: +Jeffrey Poston or www.facebook.com/JeffreyPostonBooks

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